Flash frozen · Seafood counter

Ice first. Everything else follows.

Frozen close to the source and packed under a hard frost, so the texture is still there when you thaw it. Each listing says what the catch is, how it was frozen and how best to cook it.

Frozen fresh
Blast frozen Within minutes of landing
One frost Never thawed and refrozen
No guesswork Cooking notes in every box

Why people stay

Built around the freeze

Every choice we make is about holding the first hour of freshness in place.

Frozen once, at its best

A fast freeze locks the texture in place. Nothing here is thawed and frozen again to buy shelf time.

Packed under a hard frost

Portioned and sealed before the surface can soften, so the flesh stays firm on the way.

From the cold water

Straight off the ice

Blast frozen

Locked at the source

One frost

Never refrozen

How the freeze works

How the freeze works, from the water to your kitchen.

No mystery ice, no re-frozen stock. Here is exactly what happens between the water and your kitchen.

  1. 01

    Frozen at the source

    The catch goes onto ice within minutes, before the flesh has time to warm and soften.

  2. 02

    Portioned first

    Fillets and shellfish are cut to size before freezing, so you thaw only what you are cooking.

  3. 03

    Sealed under frost

    Vacuum sealed and packed with a card that says what it is and how to cook it.

  4. 04

    Cold all the way

    Insulated packing and a tracked courier keep the box hard frozen to your door.

Read the full process

From the bench

What people actually say

Loved by the people who cook with us.

The salmon was still hard as a stone when it arrived. Thawed it overnight and it cooked beautifully.
Amelia R. Home cook · Verified order
The whelks came cleaned, and the card told me exactly how long to simmer them.
James T. Home cook · Verified order
Ordered the sea urchin roe for dinner at home. It arrived cold and clean and tasted like the sea.
Sophie M. Weeknight cook · Verified order

Dispatch list

Know what is frozen before it sells out.

One email when a new catch is frozen: what came in, and a recipe worth cooking.

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